the Desk of:
I assume that since you’re
here, you’ve been looking for a way to boost your business further
using the Internet.
Or maybe you want to know how
to engage your customers better.
Well, whatever the reason is,
the fact remains that nowadays there are
lots of ways to engage your customer online. Social media platforms
make it even easier for an online marketer to reach out to a multitude
of people and engage with the desired audience.
With so much to choose from,
which would you take?
There are lots out there:
Facebook, Twitter, Youtube, and so much more.
I’d say you go for Periscope.
What, never heard of it before?
You might be thinking like this in the next few moments:
‘Why didn’t you
recommend one of the well-known social media platforms like Twitter or
‘How can I be
confident in your recommendation if I haven’t heard of it before?’
‘Is this a joke?’
I tell you now – no, this
isn’t a joke. And yes, you read that correctly.
Now, before you go ahead and
stop reading this, please allow me to enlighten you.
There’s a big difference with
Periscope among the other, more well-known social media sites.
Unlike Facebook, Twitter, or
Youtube, Periscope allows you to do live streaming.
That’s right – live streaming.
Unlike the posts, tweets or
videos in Youtube – all of which are
recorded information and have been thought out beforehand – Periscope
lets you stream videos live to your audience.
And why is live streaming
better than tweets, posts, and recorded videos?
That’s because it’s more
genuine. More honest. Once you start, you can’t stop till you finish
streaming the video.
And this is exactly what makes
Periscope the hottest thing regarding online marketing.
Think about it.
People feel more connected when
they are experiencing or viewing a live
event, right? Hence you can engage more with your target audience and
give them that ‘connected’ feeling.
Going back to marketing, the
next question in your mind might be – what does this have to do with
Well, let me lay it out for
you. You can use live streaming for:
Q-and-A sessions, updates
and many more
And take note - there’s no room for mistakes when
doing a live stream
as it is live, so the target audience feels it’s a more genuine and
honest way of doing things. It brings a more positive view to your
business as a whole, if done right.
short, if you can just do the right marketing via Periscope, you’d be
giving your business a huge boost!
This would then equal to more
sales, and more sales mean more income.
Seeing the nice, big picture
As enticing as that sounds, you
might be wondering at this point:
‘But I don’t know how
to use Periscope. How can I use it for marketing if I don’t know how to
use it at all?’
‘Is there actually a
guide out there which can help me do marketing on Periscope?’
The answer is YES.